AVEventure is in its second year as a local event along University Way NE (the AVE) which will welcome over 10,000 new students to the University of Washington and welcome back more than 40,000 returning students, faculty and staff on the first Friday of fall classes on Friday, September 26th from 4-7 PM.

The Planning & Production Collaboration: The Greater University Chamber of Commerce, UW First Year Programs/Dawg Daze and local businesses are planning this event collaboratively with production staffing provided by the Chamber and UW Dawg Daze volunteers. The event will feature live music venues, sponsor booths with give-aways, and community information tables along the sidewalks as well as special promotions and and activities inside local busiensses. If you would like to help with the planning of this event, please contact Teresa at director@udistrictchamber.org or call 206-547-4417.

The "Passport Raffle" is back: Along the AVE between NE 41st Street and NE 52nd Street merchant participants will hold sidewalk sales, provide specials and give aways/tastings and host additional entertainment venues. "Passports" will be distributed and may merchants and sponsors will stamp passports. Passport holders will acquire stamps in their passports from specific local merchants and enter their completed passports in any of three collection areas to win prizes donated by many local businesses. A list of raffle items will be available soon.

Attendance at this event is free.

The Marketing Plan: “Passports” will be printed and distributed to at least 5,000 first year students and another 2,000 to Dawg Daze participants. Additionally, 3,000 passports will be provided to sponsors and local businesses to distribute during the event. The event will be listed along with the other “Dawg Daze” events, posters for the event will be distributed in the windows of merchants along the Ave, in dorms, and at central locations on campus.

Additionally, we will produce a full color map insert in the UW Daily Edition on the day before the event. We will support additional advertising for this event as our budget permits.

Attendee Demographics: Our primary marketing thrust will be to first-year students ranging in age from 18-25, but everyone is welcome. We anticipate about 7,500 attendees this year.

BECOMING A SPONSOR

DOWNLOAD A COMMUNITY GROUP APPLICATION

DOWNLOAND AN ENTERTAINMENT APPLICATION

BECOMING AN AVE MERCHANT PARTICIPANT for storefront merchants on the AVE

LIST OF OUR SPONSORS 2007 2008

VIEW EVENT MAP 2007 2008

ENTERTAINMENT SCHEDULE

AVEVENTURE 2007 PHOTO ALBUM